Articles liés à The Language of Tourism: A Sociolinguistic Perspective

The Language of Tourism: A Sociolinguistic Perspective - Couverture rigide

Dann, Graham

 
9780851989990: The Language of Tourism: A Sociolinguistic Perspective
Couverture rigide
ISBN 10 : 0851989993 ISBN 13 : 9780851989990
Editeur : CABI Publishing, 1996

Synopsis

Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.

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À propos de l'auteur

CABI

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CABI Publishing
Date d'édition
1996
Langue
anglais
ISBN 10 
0851989993
ISBN 13 
9780851989990
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible