An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Daniel R. Fesenmaier is at University of Florida.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardback. Etat : New. An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems. N° de réf. du vendeur LU-9780851990231
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Etat : New. Provides an overview of research on destination recommendation systems. The chapters in this book cover consumer behaviour, perceptual factors influencing consumer choice, and the design of destination recommendation systems. This book also examines four different types of destination marketing systems. Editor(s): Fesenmaier, D.R. (Temple University, USA); Werthner, H. (University of Innsbruck, Austria); Wober, Karl W. Num Pages: 320 pages, Illustrations. BIC Classification: KNSG. Category: (P) Professional & Vocational. Dimension: 179 x 251 x 25. Weight in Grams: 976. . 2006. Illustrated. hardcover. . . . . N° de réf. du vendeur V9780851990231
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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