Destination Benchmarking: Concepts, Practices, and Operations - Couverture rigide

Kozak, Metin

 
9780851997452: Destination Benchmarking: Concepts, Practices, and Operations
Couverture rigide
ISBN 10 : 0851997457 ISBN 13 : 9780851997452
Editeur : CABI Publishing, 2003

Synopsis

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

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À propos de l?auteur

is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey and currently affiliated as a Visiting Professor at The Hong Kong Polytechnic University Hong Kong. He holds both Master's and Ph.D. degrees in tourism management. His research focuses on consumer behaviour, benchmarking, destination management and marketing, and Mediterranean tourism. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CABI Publishing
Date d'édition
2003
Langue
anglais
ISBN 10 
0851997457
ISBN 13 
9780851997452
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

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