Qualitative Research in Action - Couverture rigide

Robson, Susan; Foster, Angela

 
9780852643044: Qualitative Research in Action

Synopsis

Qualitative research now forms a significant sector of the market research business in the UK. It has developed out of the psychology and social science disciplines. This work is intended to be an introduction manual and covers theory and methods as well as interviewing techniques. The book pays special attention to analysis and interpretation of data with a presentation of findings.

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