Raising the Profile: Marketing the HR Function - Couverture souple

Clutterbuck, David; Dearlove, Des

 
9780852925263: Raising the Profile: Marketing the HR Function
Couverture souple
ISBN 10 : 0852925263 ISBN 13 : 9780852925263
Editeur : Chartered Institute of Personnel & Development, 1993

Synopsis

Personnel professionals need to acquire and constantly update a full portfolio of core skills; this series aims to equip managers with all the essential elements. HR departments know they provide a vital service to their internal customers - so why do they often enjoy only grudging respect? Largely, suggest David Clutterbuck and Desmond Dearlove in this handbook, because they neglect basic marketing skills. By segmenting their "client base", developing the "key accounts", soliciting and responding to feedback, creating an HR brand and constantly communicating the key messages, personnel practitioners can soon transform the way they are perceived. A commitment to quality and customer care is no optional extra, but clear evidence of HR professionalism; this book explains the essential techniques involved.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Chartered Institute of Personnel & Development
Date d'édition
1993
Langue
anglais
ISBN 10 
0852925263
ISBN 13 
9780852925263
Reliure
Broché
Nombre de pages
216
Coordonnées du fabricant
non disponible
Personne responsable
non disponible