Corporate Communication, 3rd Edition: A Guide to Theory and Practice - Couverture souple

Cornelissen, Joep

Couverture souple

ISBN 10 : 0857022431 ISBN 13 : 9780857022431

Editeur : Sage Publications Ltd, 2011

Synopsis

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

New to the Third Edition:

- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations

- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding

- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.

- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.

- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

Praise for the Second Edition:

"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

′This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business′ - Ian Wright, Corporate Relations Director, Diageo

A propos du livre

À propos de l?auteur

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Détails de l'édition

• Éditeur: Sage Publications Ltd
• Date d'édition: 2011
• ISBN 10: 0857022431
• ISBN 13: 9780857022431
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 3
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible