Corporate Communication, 3rd Edition: A Guide to Theory and Practice - Couverture souple

Cornelissen, Joep

Couverture souple

ISBN 10 : 0857022431 ISBN 13 : 9780857022431

Editeur : SAGE Publications Ltd, 2011

Synopsis

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.

A propos du livre

À propos de l'auteur

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0857022431
• ISBN 13: 9780857022431
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible