Synopsis
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Corporate Communication: A Guide to Theory and Practice
Edité par
SAGE Publications Ltd, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
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Corporate Communication : A Guide to Theory and Practice
Edité par
SAGE Publications, Limited, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
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Corporate Communication : A Guide to Theory and Practice
Edité par
SAGE Publications, Limited, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
Ancien ou d'occasion
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Corporate Communication, 3rd Edition: A Guide to Theory and Practice
Edité par
SAGE Publications Ltd, United Kingdom, London, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
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Paperback. Etat : Very Good. The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business - Ian Wright, Corporate Relations Director, Diageo. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR004728186
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Corporate Communication, 3rd Edition: A Guide to Theory and Practice
Edité par
SAGE Publications Ltd, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
Ancien ou d'occasion
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Paperback. Etat : Very Good. Corporate Communication, 3rd Edition: A Guide to Theory and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780857022431
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Corporate Communication: A Guide to Theory and Practice
Edité par
SAGE Publications Ltd, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
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Corporate Communication : A Guide to Theory and Practice
Edité par
SAGE Publications, Limited, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
Ancien ou d'occasion
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Corporate Communication, 3rd Edition: A Guide to Theory and Practice
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780857022431
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Corporate Communication: A Guide to Theory and Practice
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Sage Publications Ltd, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
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Couverture souple
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Corporate Communication: A Guide to Theory and Practice
Edité par
Sage Publications Ltd, 2011
ISBN 10 : 0857022431
ISBN 13 : 9780857022431
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780857022431. N° de réf. du vendeur 9099351
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