Political Marketing: Theory And Concepts (Sage Advanced Marketing Series) - Couverture souple

Robert P. Ormrod; Stephan C M Henneberg; Nicholas O'Shaughnessy

Couverture souple

ISBN 10 : 0857025813 ISBN 13 : 9780857025814

Editeur : SAGE Publications Ltd, 2013

Synopsis

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A propos du livre

À propos des auteurs

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

Stephan C. Henneberg is Professor of Marketing and Strategy at the Manchester Business School, University of Manchester. He received his PhD from the Judge Business School, Cambridge. Stephan's research focuses on issues of inter-organisational strategy, business relationships and networks, and political marketing. He was the Academy of Marketing Special Interest Group Chair for Political Marketing and has organised three international conferences on the topic.

À propos de la quatrième de couverture

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0857025813
• ISBN 13: 9780857025814
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne