Articles liés à What You Need to Know About Marketing
Synopsis
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.
This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes.
In short, this is all you need to know about marketing.
Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Simon Middleton is the author of Build A Brand In 30 Days (Capstone 2010) and founder of specialist consultancy Brand Strategy Guru, Simon has advised some of the best known marketing-led organisations, including: Aviva, Barclays, British Airways, Merial and Pret A Manger.
He is Brand and Marketing Director of lifestyle nutrition company All About Weight and Chief Executive of visionary tourism business Norfolk Leisure.
Simon is a regular commentator in international media, and appears in Virgin 1's series Seaside's Last Resort as expert brand advisor to Duncan Bannatyne.
He is Brand Leadership Fellow at the University of Anglia's prestigious Norwich Business School.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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What You Need to Know About Marketing
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Capstone, 2011
ISBN 10 : 0857081500
ISBN 13 : 9780857081506
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What You Need to Know about Marketing
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ISBN 10 : 0857081500
ISBN 13 : 9780857081506
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What You Need to Know About Marketing
Edité par
Capstone, 2011
ISBN 10 : 0857081500
ISBN 13 : 9780857081506
Ancien ou d'occasion
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What You Need to Know About Marketing
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John Wiley and Sons Ltd, GB, 2011
ISBN 10 : 0857081500
ISBN 13 : 9780857081506
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Paperback. Etat : New. Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing. N° de réf. du vendeur LU-9780857081506
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What You Need to Know About Marketing
Edité par
John Wiley and Sons Ltd, 2011
ISBN 10 : 0857081500
ISBN 13 : 9780857081506
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Etat : New. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Num Pages: 264 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 127 x 26. Weight in Grams: 310. . 2011. 1st Edition. Paperback. . . . . N° de réf. du vendeur V9780857081506
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What You Need to Know About Marketing
Edité par
John Wiley and Sons Ltd, 2011
ISBN 10 : 0857081500
ISBN 13 : 9780857081506
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What You Need to Know About Marketing
Edité par
John Wiley and Sons Ltd, GB, 2011
ISBN 10 : 0857081500
ISBN 13 : 9780857081506
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Paperback. Etat : New. Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing. N° de réf. du vendeur LU-9780857081506
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What You Need to Know About Marketing
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What You Need to Know About Marketing
Edité par
John Wiley and Sons Ltd, 2011
ISBN 10 : 0857081500
ISBN 13 : 9780857081506
Neuf
Couverture souple
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
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Etat : New. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Num Pages: 264 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 127 x 26. Weight in Grams: 310. . 2011. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780857081506
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