The Write Approach: Techniques for Effective Business Writing - Couverture souple

Stockard, Olivia

Couverture souple

ISBN 10 : 0857248316 ISBN 13 : 9780857248312

Editeur : Emerald Group Publishing Limited, 2011

Synopsis

Olivia Stockard is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of "The Write Approach", Dr. Stockard discusses how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than "pushing the send button" without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition's expanded commentary and exercises underscore the author's basic premise: writers must determine their purpose for writing, consider their readers' expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing.

A propos du livre

À propos de l'auteur

"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, "The Write Approach" will be useful both for readers working on their own and as a text in business writing classes." Walter Blanco, Professor of English, Lehman College, New York

Détails de l'édition

• Éditeur: Emerald Group Publishing Limited
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0857248316
• ISBN 13: 9780857248312
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible