Research Handbook of Innovation and Creativity for Marketing Management - Couverture rigide

 
9780857937940: Research Handbook of Innovation and Creativity for Marketing Management
Couverture rigide
ISBN 10 : 0857937944 ISBN 13 : 9780857937940
Editeur : Edward Elgar Publishing Ltd, 2017

Synopsis

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.

This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.

Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Edited by Eric Shiu, Director of Education, Department of Marketing, University of Birmingham, UK

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2017
Langue
anglais
ISBN 10 
0857937944
ISBN 13 
9780857937940
Reliure
Relié
Nombre de pages
264
Éditeur
Shiu Eric
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781786434982: Research Handbook of Innovation and Creativity for Marketing Management

Edition présentée

ISBN 10 :  1786434989 ISBN 13 :  9781786434982
Editeur : Edward Elgar Publishing Ltd, 2018
Couverture souple