Articles liés à Strategy and Marketing: A Case Approach

Strategy and Marketing: A Case Approach - Couverture souple

Simmonds

 
9780860036456: Strategy and Marketing: A Case Approach

Synopsis

The second edition of this leading case book is reduced in size but again offers a wide range of tested cases dealing with strategic marketing and the functional marketing approach. Over 30% of the cases are new. The contributors are all outstanding international specialists in the field.

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