Synopsis
First, this book will change how you see the world. Then you will change how others see it.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.
À propos de la quatrième de couverture
First, this book will change how you see the world. Then you will change how others see it.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Elements of Choice
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The Elements Of Choice
ISBN 10 : 0861544994
ISBN 13 : 9780861544998
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The Elements of Choice
Edité par
Oneworld Publications, GB, 2023
ISBN 10 : 0861544994
ISBN 13 : 9780861544998
Neuf
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Paperback. Etat : New. 'Indispensable' Daniel KahnemanHow do you get people to agree to donate their organs? What's the trick to reading a wine list? What's the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like - that it can be both moral and effective. N° de réf. du vendeur LU-9780861544998
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The Elements of Choice
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The Elements of Choice (Paperback)
Edité par
Oneworld Publications, London, 2023
ISBN 10 : 0861544994
ISBN 13 : 9780861544998
Neuf
Paperback
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Paperback. Etat : new. Paperback. Indispensable Daniel KahnemanHow do you get people to agree to donate their organs? Whats the trick to reading a wine list? Whats the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. Were influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.This book doesnt simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like that it can be both moral and effective. First, this book will change how you see the world. Then you will change how others see it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780861544998
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The Elements of Choice
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The Elements of Choice: Why the Way We Decide Matters
Edité par
Oneworld Publications, United Kingdom, London, 2023
ISBN 10 : 0861544994
ISBN 13 : 9780861544998
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. Indispensable Daniel Kahneman How do you get people to agree to donate their organs? Whats the trick to reading a wine list? Whats the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. Were influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesnt simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like that it can be both moral and effective. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR013218745
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THE ELEMENTS OF CHOICE
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The Elements of Choice: Why the Way We Decide Matters
Edité par
Oneworld Publications, 2023
ISBN 10 : 0861544994
ISBN 13 : 9780861544998
Neuf
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