The Elements of Choice: Why the Way We Decide Matters - Couverture souple

Johnson, Eric J.

9780861544998: The Elements of Choice: Why the Way We Decide Matters

Couverture souple

ISBN 10 : 0861544994 ISBN 13 : 9780861544998

Editeur : Oneworld Publications, 2023

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First, this book will change how you see the world. Then you will change how others see it.

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� propos de l?auteur

Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.

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First, this book will change how you see the world. Then you will change how others see it.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Oneworld Publications
Date d'�dition: 2023
Langue: anglais
ISBN 10: 0861544994
ISBN 13: 9780861544998
Reliure: Broch�
Num�ro d'�dition: 1
Nombre de pages: 400
Coordonn�es du fabricant: Van Ditmar Boeken BV; sales@vanditmar.nl

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9780593084434: The Elements of Choice: Why the Way We Decide Matters

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ISBN 10 : 0593084438 ISBN 13 : 9780593084434
Editeur : Riverhead Books, 2021
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The Elements of Choice: Why the Way We Decide Matters

Johnson, Eric J.

ISBN 10 : 0861544994 ISBN 13 : 9780861544998

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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur GOR013218745

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The Elements of Choice: Why the Way We Decide Matters

Johnson, Eric J.

ISBN 10 : 0861544994 ISBN 13 : 9780861544998

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The Elements of Choice

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ISBN 10 : 0861544994 ISBN 13 : 9780861544998

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The Elements of Choice

Eric J. Johnson

Edit� par Oneworld Publications, GB, 2023

ISBN 10 : 0861544994 ISBN 13 : 9780861544998

Neuf Paperback

Vendeur : Rarewaves.com UK, London, Royaume-Uni

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Paperback. Etat : New. 'Indispensable' Daniel KahnemanHow do you get people to agree to donate their organs? What's the trick to reading a wine list? What's the perfect number of potential matches a dating site should offer?�Every time we make a choice, our minds go through an elaborate process most of us never even notice. We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like - that it can be both moral and effective. N� de r�f. du vendeur LU-9780861544998

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