Codes of Advertising, The - Couverture rigide

Couverture rigide

ISBN 10 : 0861875842 ISBN 13 : 9780861875849

A propos du livre

Présentation de l'éditeur

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Biographie de l'auteur

Sut Jhally teaches at the University of Massachusetts at Amherst.

Détails de l'édition

• Langue: anglais
• ISBN 10: 0861875842
• ISBN 13: 9780861875849
• Reliure: Relié
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible