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Synopsis
Marketing is a big topic. It is complex, vital - and yet too often misunderstood.
Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit.
Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to:
- What marketing is
- How marketing works
- How it affects the organisation - and the individuals in it
Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He the author of many successful business books on the topics of marketing, management and communications skills. These books include: How to Write Reports and Proposals and Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way (Foulsham).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Demystifying Marketing: A guide to the fundamentals for engineers (History and Management of Technology)
Edité par
The Institution of Engineering and Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-T-012-01943
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Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology) (History and Management of Technology)
Edité par
Institution of Engineering & Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs8416018805
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Demystifying Marketing
Edité par
INSTITUTION OF ENGINEERING & T, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
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Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Über den AutorrnrnPatrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He the author of many successful business books on the topics of marketing, management and communications skills. These books inclu. N° de réf. du vendeur 447096529
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Demystifying Marketing: A guide to the fundamentals for engineers
Edité par
Institution of Engineering and Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 50. N° de réf. du vendeur C9780863418068
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Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology): A Guide to the Fundamentals for Engineers (Iet Management of Technology)
Edité par
Institution of Engineering & Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 200 pages. 8.75x6.00x0.50 inches. In Stock. N° de réf. du vendeur x-0863418066
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