Articles liés à Demystifying Marketing: A Guide to the Fundamentals...
Présentation de l'éditeur
Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organization must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit. Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: what marketing is, how marketing works and how it affects the organization - and the individuals in it.
Biographie de l'auteur
Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy.
He the author of many successful business books on the topics of marketing, management
and communications skills. These books include: How to Write Reports and Proposals and
Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way
(Foulsham).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurInstitution of Engineering and Technology
- Date d'édition2007
- ISBN 10 0863418066
- ISBN 13 9780863418068
- ReliureBroché
- Langueanglais
- Nombre de pages216
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Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology) (History and Management of Technology)
Edité par
Institution of Engineering & Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
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Demystifying Marketing: A guide to the fundamentals for engineers (History and Management of Technology)
Edité par
The Institution of Engineering and Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
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Demystifying Marketing: A guide to the fundamentals for engineers
Edité par
Institution of Engineering and Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
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Demystifying Marketing: A Guide to the Fundamentals for Engineers (Iet Management of Technology): A Guide to the Fundamentals for Engineers (Iet Management of Technology)
Edité par
Institution of Engineering & Technology, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Demystifying Marketing
Edité par
INSTITUTION OF ENGINEERING & T, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Über den AutorrnrnPatrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He the author of many successful business books on the topics of marketing, management and communications skills. These books inclu. N° de réf. du vendeur 447096529
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Demystifying Marketing: A Guide to the Fundamentals for Engineers
Edité par
Institution Of Engineering & Technology Okt 2007, 2007
ISBN 10 : 0863418066
ISBN 13 : 9780863418068
Neuf
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. Neuware - Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. N° de réf. du vendeur 9780863418068
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