Cannibals With Forks: The Triple Bottom Line of 21st Century Business - Couverture souple

Elkington, John

 
9780865713925: Cannibals With Forks: The Triple Bottom Line of 21st Century Business

Synopsis

Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.

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À propos de l?auteur

John Elkington is co-author of the million-copy bestseller The Green Consumer Guide, Chairman of London-based SustainAbility, Europe's best respected sustainability consultancy firm, and a regular Guardian columnist and contributor to Harvard Business Review, Management Today, and Tomorrow Magazine.

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Autres éditions populaires du même titre

9781841120843: Cannibals with Forks: The Triple Bottom Line of 21st Century Business

Edition présentée

ISBN 10 :  1841120847 ISBN 13 :  9781841120843
Editeur : Capstone Publishing Ltd, 1999
Couverture souple