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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing - Couverture souple
Synopsis
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurNew Society Publishers
- Date d'édition1999
- ISBN 10 0865714061
- ISBN 13 9780865714069
- ReliureBroché
- Langueanglais
- Nombre de pages160
- Coordonnées du fabricantnon disponible
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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Paperback
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Paperback
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Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.65. N° de réf. du vendeur G0865714061I2N00
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
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New Society Pub (edition 1), 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
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ISBN 10 : 0865714061
ISBN 13 : 9780865714069
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780865714069
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Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing (Education for Sustainability Series)
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New Society Publishers, 2000
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Couverture souple
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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