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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing - Couverture souple
Synopsis
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.
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À propos de l'auteur
Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing
Edité par
New Society Publishers, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation. N° de réf. du vendeur 00103584158
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Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing
Edité par
New Society Publishers, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation. N° de réf. du vendeur 00100676666
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
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Paperback. Etat : Good. N° de réf. du vendeur 0865714061-3-21748249
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
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New Society Pub (edition 1), 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
Edité par
New Society Publishers, Limited, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
Edité par
New Society Publishers, Limited, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Couverture souple
Edition originale
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Etat : Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 2563956-75
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Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing
Edité par
New Society Publishers, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation. N° de réf. du vendeur CIN0865714061G
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Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing
Edité par
New Society Publishers, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation. N° de réf. du vendeur CIN0865714061VG
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Edité par
New Society Pub, 1999
ISBN 10 : 0865714061
ISBN 13 : 9780865714069
Ancien ou d'occasion
paperback
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