Eisenhower's War of Words: Rhetoric and Leadership - Couverture rigide

Couverture rigide

ISBN 10 : 0870133403 ISBN 13 : 9780870133404

Editeur : Michigan State University Press, 1994

Synopsis

This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. He used rhetoric—actions and messages intentionally designed to persuade—to achieve many of his goals. To Ike, rhetoric was the central weapon for waging—and winning—the cold war. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means for conflict resolution. Examining both foreign and domestic crises, Eisenhower’s War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-bomb, massive retaliation, Open Skies, the Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower’s rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.

A propos du livre

À propos de l'auteur

MARTIN J. MEDHURST is Distinguished Professor of Rhetoric and Communication and Professor of Political Science at Baylor University in Waco, Texas.

Détails de l'édition

• Éditeur: Michigan State University Press
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0870133403
• ISBN 13: 9780870133404
• Reliure: Relié
• Nombre de pages: 318
• Éditeur: Medhurst Martin J.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible