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The Magazine: Everything You Need to Know to Make It in the Magazine Business - Couverture souple

 
9780871066862: The Magazine: Everything You Need to Know to Make It in the Magazine Business
Couverture souple
ISBN 10 : 0871066866 ISBN 13 : 9780871066862

Synopsis

Book by Mogel Leonard

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.

Features include:
*fundamentals of how to prepare a dummy issue and write a business plan;
*descriptions of job opportunities in the various phases of magazine publication; and
*candid interviews with industry leaders, as well as case histories of failures and successes.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Langue
anglais
ISBN 10 
0871066866
ISBN 13 
9780871066862
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
non disponible