Book by Asher Herbert
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Asher's central objective - to help students become savvy consumers of polls - has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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