Campaigns on the Cutting Edge - Couverture souple

Couverture souple

ISBN 10 : 0872895793 ISBN 13 : 9780872895799

Editeur : CQ Press, 2008

Synopsis

The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.Contributors include Robert G. Boatright, Tad Devine, Peter L. Francia, Joseph Graf, Nina Therese Kasniunas, Wesley Y. Joe, Jeremy D. Mayer, Candice J. Nelson, Tari Renner, Mark J. Rozell, Richard J. Semiatin, Ronald G. Shaiko, Dick Simpson, and Clyde Wilcox.

A propos du livre

À propos de l'auteur

Richard J. Semiatin, American University, Academic Director and Assistant Professor of Government, is a current faculty member of the Washington Semester Program where he has served for over 20 years. Semiatin specializes in campaigns and elections. He is also the author of Campaigns in the 21st Century (2005), five monographs on elections, one monograph on impeachment and trial, book chapters, and articles. He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). He received his BA from Connecticut College and PhD from American University.

Détails de l'édition

• Éditeur: CQ Press
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0872895793
• ISBN 13: 9780872895799
• Reliure: Broché
• Nombre de pages: 206
• Éditeur: Semiatin Richard J.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible