In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered suitable conditions for growing grapes. Today California is one of the world's major wine producers and Santa Barbara County contributes significantly to the volume and renowned quality of this wine production. This book describes a complex and highly diverse modern vintibusiness that for better and sometimes for worse, has shaped the regions it dominates.
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Victor W. Geraci is a food and wine specialist in the Regional Oral History Office of the University of California, Berkeley. A scholar of agricultural and public history, he has published articles in the Journal of Agricultural History, the Journal of San Diego History, and Southern California Quarterly.
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0874175437I4N00
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Vendeur : Bookmarc's, La Porte, TX, Etats-Unis
Hardcover. Etat : Very Good. Etat de la jaquette : Very Good. First Edition. BG2 - A first edition (First Printing stated with complete numberline) hardcover book SIGNED by Vic Geraci with "Salud-" written on the title page in very good condition in very good dust jacket. Dust jacket has some wrinkling and chipping on the edges and corners, dust jacket and book have some bumped corners, light discoloration and shelf wear. 9.25"x6.25", 250 pages. Satisfaction Guaranteed. In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered suitable conditions for growing high-quality wine grapes. Thus was launched a revival of the area's two-centuries-old wine industry that by 1995 made Santa Barbara County an internationally prominent wine region. Salud! traces the evolution of Santa Barbara viticulture in the larger context of California's history and economy, offering insight into one of the state's most important industries. California has produced wine since Spanish missionaries first planted grapes to make sacramental wines, but it was not until the late twentieth century that changing consumer tastes and a flourishing national economy created the conditions that led to the state's wine boom. Historian Victor W. Geraci uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture from its obscure colonial beginnings to its current international acclaim. As elsewhere in the state, Santa Barbara County vintners faced the multiple challenges of selecting grape varieties appropriate to their unique conditions, protecting their crops from disease and insects, developing local wineries, and of marketing their products in a highly competitive national and international market. Geraci gives careful attention to all the details of this production: agriculture, science, and technology; capitalization and investment; land-use issues; politics; the specter posed by the behemoth Napa and multinational wine corporations; and the social and personal consequences of creating and supporting an industry vulnerable to so many natural and economic crises. His extensive research includes interviews with many industry professionals. California is today one of the world's major wine producers, and Santa Barbara County contributes significantly to the volume and renowned quality of this wine production. Salud! offers a highly engaging overview of an industry in which the ancient romance of wine too often obscures a complex and diverse modern vintibusiness that for better, and sometimes for worse, has shaped the regions it dominates. Size: 8vo - over 7¾" - 9¾" tall. Signed by Author. N° de réf. du vendeur 2206ec770
Quantité disponible : 1 disponible(s)
Vendeur : The Green Arcade, San Francisco, CA, Etats-Unis
Hardcover. Etat : As New. Etat de la jaquette : Fine. Book as new. Dust jacket in near pristine condition; faint to light scuffing. 250 pages. Red cloth boards with gold stamped lettering on spine. 9 1/4 x 6 1/8 in. Inv. EW0361. N° de réf. du vendeur 002156
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Vendeur : Purpora Books, Comox, BC, Canada
Hard Cover. Etat : Fine. Etat de la jaquette : Near Fine Plus. First Edition. Very minor bump to bottom front tip of cloth boards. 250 pages with comprehensive bibliography and index, and map of winery tasting rooms. N° de réf. du vendeur 12826
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Vendeur : GoldBooks, Denver, CO, Etats-Unis
Hardcover. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur 13X49_18_0874175437
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Vendeur : SHIMEDIA, Brooklyn, NY, Etats-Unis
Etat : New. Satisfaction Guaranteed or your money back. N° de réf. du vendeur 0874175437
Quantité disponible : 1 disponible(s)