This research primer provides needed context and support for using research in school public relations and communication, and it provides step-by-step instructions on how to choose the types of research you can conduct. Topics *Why School PR Research? *Tapping the Value and Power in School PR Research *Building support for your Research Needs *Getting How to Evaluate Your Options *Qualitative Research Options *Quantitative Research Options *Who Should Do What? *Presenting Your Results *Question and Content Samples
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0875451292I3N00
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