Product Development Performance: Strategy, Organization, and Management in the World Auto Industry - Couverture rigide

Fujimoto, Takahiro

 
9780875842455: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

Synopsis

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.