The World beyond the Firm: Managing the New Global Economy - Couverture rigide

Meier, Gerald M.

Couverture rigide

ISBN 10 : 0875843034 ISBN 13 : 9780875843032

Editeur : Harvard Business School Press, 1991

Synopsis

The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering.

A propos du livre

Présentation de l'éditeur

The authors argue that in an environment of increasing complexity, diversity, and change, companies cannot manage through structures that are unidimensional, symmetrical, and static. Firms that develop the organizational capability to embrace the complexity and dynamism rather than deny it will have an enormous source of competitive advantage. Bartlett and Ghoshal not only describe the characteristics of the emerging transnational organization - the new configuration of assets and resources, the shifting distribution of roles and relationships, and the different set of management skills and capabilities - they also provide specific guidance on how companies can develop them.

Managing Across Borders is the product of the five-year worldwide research project that involved interviews with 236 managers in some of the world's leading companies based in the United States, Japan and Europe. The book is essential reading for executives who recognize that the structures, processes, and mentalities developed in response to opportunities and demands of an earlier era will not carry their firms through the 1990s. It provides a vision for a new organizational form that will take companies into the twenty-first century.

Biographie de l'auteur

Christopher A Bartlett is professor of Business Administration at the Harvard Business School. Sumantra Ghoshal is associate professor of Business Policy at the European Institute of Business Administration (INSEAD), in Fontainbleu, France.

Détails de l'édition

• Éditeur: Harvard Business School Press
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0875843034
• ISBN 13: 9780875843032
• Reliure: Relié
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible