Many business consultants have come up with new concepts and buzzwords that purport to offer the solution to every organization's competitiveness problems. "Beyond the Hype" is an attempt to go beyond the verbiage plaguing today's manager to understand how things are actually done in organizations. Instead of focusing on panaceas for revitalizing companies, the authors concentrate on the very essence of what managers do: mobilizing action in organizations. Rather than prescribe a specific managerial framework, they propose a new way of thinking - an "action perspective" - that emphasizes the judgement of the individual manager in determining what course of action to take. The ultimate responsibility for targeting appropriate action, communicating it, and ensuring that it is accomplished lies with the individual manager.
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Les dernières théories en matière de management ne sont pas forcément les meilleures, bien au contraire ! Robert Eccles et Nithin Nohria s'érigent contre les éloges faits systématiquement à l'innovation et incitent leurs lecteurs à un retour aux sources, aux principes de base du management.
Cependant, en abondant dans le sens des deux auteurs, ne risque-t-on pas de passer d'un extrême à l'autre et de rejeter trop systématiquement l'innovation ? -- Idées clés, par Business Digest
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