Concurrent Marketing: Integrating Product, Sales, and Service - Couverture rigide

Cespedes, Frank V.

 
9780875844442: Concurrent Marketing: Integrating Product, Sales, and Service

Synopsis

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

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