Rejuvenating the Mature Business: The Competitive Challenge - Couverture rigide

Baden-Fuller, Charles

 
9780875844763: Rejuvenating the Mature Business: The Competitive Challenge

Synopsis

Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g

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Autres éditions populaires du même titre

9780415135207: Rejuvenating the Mature Business: The Competitive Challenge

Edition présentée

ISBN 10 :  0415135206 ISBN 13 :  9780415135207
Editeur : Cengage Learning EMEA, 1995
Couverture souple