Winning in Asia: Strategies for Competing in the New Millennium - Couverture rigide

Williamson, Peter

 
9780875846200: Winning in Asia: Strategies for Competing in the New Millennium
Couverture rigide
ISBN 10 : 0875846203 ISBN 13 : 9780875846200
Editeur : Harvard Business Review Press, 2004

Synopsis

While the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdoms to cross-border competition. And China's rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be no going back to the Asian norm of the 80s and 90s. Most importantly, it tackles head-on the critical issue of what companies - both local Asian businesses and multinational corporations operating in Asia - must do and how they must change in order to compete successfully in the next round of Asian competition. The book identifies the five key challenges that the winners in tomorrow's Asia must meet, outlines what the Asian company of the future will need to look like and how it can be built, and provides a practical framework for formulating successful post-Asian crisis strategies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Peter Williamson is the Affiliate Professor of Asian Business and International Management at INSEAD and co-author of From Global to Metanational: How Companies Win in the Knowledge Economy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2004
Langue
anglais
ISBN 10 
0875846203
ISBN 13 
9780875846200
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible