Development Factory - Couverture rigide

Pisano, Gary P.

Couverture rigide

ISBN 10 : 0875846505 ISBN 13 : 9780875846507

Editeur : Harvard Business Review Press, 1996

Synopsis

Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.

A propos du livre

À propos de l'auteur

Gary P. Pisano is the Harry E. Figgle Jr. Professor of Business Administration and Head of the Technology and Operations Management unit at Harvard Business School.

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0875846505
• ISBN 13: 9780875846507
• Reliure: Relié
• Nombre de pages: 343
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne