Broken Promises: An Unconventional View of What Went Wrong at IBM - Couverture rigide

Friesen, G.Bruce

 
9780875846545: Broken Promises: An Unconventional View of What Went Wrong at IBM

Synopsis

This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.

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Autres éditions populaires du même titre

9780071036672: Broken Promises: An Unconventional View of What Went Wrong at IBM

Edition présentée

ISBN 10 :  0071036679 ISBN 13 :  9780071036672
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