The Quest for Loyalty: Creating Value Through Partnerships - Couverture rigide

 
9780875847450: The Quest for Loyalty: Creating Value Through Partnerships

Synopsis

This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.

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