Net Gain - Couverture rigide

Hagel III, John; Armstrong, Arthur G

Couverture rigide

ISBN 10 : 0875847595 ISBN 13 : 9780875847597

Editeur : Harvard Business Review Press, 1997

Synopsis

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

A propos du livre

À propos de l?auteur

John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was The Coming Battle for Customer Information, which appeared in the January/February 1997 issue of the Harvard Business Review.

À propos de la quatrième de couverture

",The best book on building. businesses in the community-oriented environment of the Net ...A virtuoso effort." -Digital Media

"Net Gain might be- a blueprint for the future of the Web." -Heath Row, CIO Magazine

"The first cogent, thought-out, truly forward-looking strategies for how businesses need to think about and deal with the Internet." -Bristol Voss, Journal of Business Strategy

"The most well-thought-out analysis I've seen of how to actually make money on the Web." -Robert L. Scheier, Computerworld

"Net Gain provides the senior executive with an invaluable road map to making money and building sustainable strong businesses on emerging electronic networks. The book is provocative and manages to strike a welcome balance between the long-term opportunity and a near-term focus on the bottom fine." -Scott Cook, Chairman, Intuit

"Compelling, thought-provoking, and subversive. In the Language of business, Net Gain argues that the balance of power is, about to shift from producers to consumers, from vendors to customers. It analyzes business models of the future, describing structure; not just texture, and shows how on-fine business will change the dynamics of the marketplace worldwide." -Esther Dyson; President, Edventure Holdings

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0875847595
• ISBN 13: 9780875847597
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible