Information Rules: A Strategic Guide to the Network Economy - Couverture rigide

Shapiro, Carl; Varian, Hal R.

 
9780875848631: Information Rules: A Strategic Guide to the Network Economy
Couverture rigide
ISBN 10 : 087584863X ISBN 13 : 9780875848631
Editeur : Harvard Business Review Press, 1998

Synopsis

Information Goods -- from movies and music to software code and stock quotes - have supplanted industrial goods as the key drivers of world markets. Confronted by this New Economy, many instinctively react by searching for a corresponding New Economics to guide their business decisions. Executives charged with rolling out cutting-edge software products or on-line versions of their magazines are tempted to abandon the classic lessons of economics, and rely instead on an ever changing roster of trends, buzzwords, and analogies that promise to guide strategy in the information age. Not so fast, say authors Carl Shapiro and Hal R. Varian. In "Information Rules" they warn managers, "Ignore basic economic principles at your own risk. Technology changes. Economic laws do not." Understanding these laws and their relevance to information goods is critical when fashioning today's successful competitive strategies. Information Rules introduces and explains the economic concepts needed to navigate the evolving network economy. "Information Rules" will help business leaders and policy makers - from executives in the entertainment, publishing, hardware, and software industries to lawyers, finance professionals, and writers -- make intelligent decisions about their information assets.

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À propos de l?auteur

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
1998
Langue
anglais
ISBN 10 
087584863X
ISBN 13 
9780875848631
Reliure
Relié
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible