When Sparks Fly: Igniting Creativity in Groups - Couverture rigide

Leonard-Barton, Dorothy; Swap, Walter C.

 
9780875848655: When Sparks Fly: Igniting Creativity in Groups
Couverture rigide
ISBN 10 : 0875848656 ISBN 13 : 9780875848655
Editeur : Harvard Business Review Press, 1999

Synopsis

Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."

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À propos de l?auteur

Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
1999
Langue
anglais
ISBN 10 
0875848656
ISBN 13 
9780875848655
Reliure
Relié
Nombre de pages
242
Coordonnées du fabricant
non disponible
Personne responsable
non disponible