Can large, complex organizations possibly adapt in a systematic way to the unpredictable demands of rapid, relentless change? Yes, says Stephan Haeckel -- if the organization is designed and managed as an adaptive system. In fact, the only kind of strategy that makes sense in the face of change is a strategy to become adaptive. In "Adaptive Enterprise," Haeckel outlines the new sense-and-respond business model that helps companies anticipate, adapt, and respond to continually changing customer needs. He maps out a step-by-step plan that firms can use to transform themselves into a new type of organization, one where change is not a problem to be solved, but rather a source of energy, growth, and value.
"Adaptive Enterprise" is both a new way of thinking about business and a prescription for leadership of post-industrial organizations. It is, as Adrian Slywotzky says in his foreword, "a book that will influence the influencers of business thought."
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Steve Haeckel is an executive coach and the author of books and articles on the design and management of adaptive enterprises. He is past Chairman of the Marketing Science Institute, and was Director of Strategic Studies at IBM. His IBM career included responsibilities as a marketing executive in Europe and as the futurist on IBM’s corporate staff. In 2003, Haeckel became an Advisor to the Office of Force Transformation’s flagship project “Sense & Respond Logistics” in the Office of the Secretary of Defense, where Sense & Respond was called “a game-changer.” He served on the panel of judges for the McKinsey Awards, which recognize the two best articles published each year in the Harvard Business Review. In 2012 he received the DSC Logistics Thinkers and Movers Award. Haeckel named, developed and pioneered the adaptive managerial principles of "Sense and Respond." He introduced this term in a 1992 business journal, and in a 1993 Harvard Business Review article. “Adaptive enterprise,” “sense and respond”, “manage by wire,” and “customer-back” are now part of the business vocabulary. His book, Adaptive Enterprise, provides organizational leaders with a comprehensive framework for adaptiveness, introducing post-industrial principles for business strategy, structure and governance. It has been reprinted multiple times in several languages, and is the basis for successful classes and workshops in individual firms and at leading business schools. Other publications have appeared in the Harvard Business Review, Sloan Management Review, Planning Review, Long Range Planning, Marketing Management Magazine, The IBM Systems Journal, and The Journal of Interactive Marketing. www.senseandrespond.com is a repository for additions to Sense & Respond intellectual capital. "Adaptive Enterprise: The Workbook," published in 2016, contains implementation examples, learnings and tools developed by implementers since 1999. Haeckel has engineering and MBA degrees from Washington University in St. Louis.
This is the book that introduced the way to create and manage adaptive organizations in 1999. It remains unique in its rigorous application of system design principles, and has been successfully implemented in organizations ranging in size from 12 people to Fortune 10 companies. Those looking for a "digital enterprise" solution should start here.
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