Mass customization : the new frontier in business competition - Couverture souple

Pine II, B-Joseph

 
9780875849461: Mass customization : the new frontier in business competition

Synopsis

"Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.

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Autres éditions populaires du même titre

9780875843728: Mass Customization: The New Frontier in Business Competition

Edition présentée

ISBN 10 :  0875843727 ISBN 13 :  9780875843728
Editeur : Harvard Business Review Press, 1992
Couverture rigide