Mass customization : the new frontier in business competition - Couverture souple

Pine II, B-Joseph

 
9780875849461: Mass customization : the new frontier in business competition
Couverture souple
ISBN 10 : 0875849466 ISBN 13 : 9780875849461
Editeur : Harvard Business Review Press, 1999

Synopsis

"Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
1999
Langue
anglais
ISBN 10 
0875849466
ISBN 13 
9780875849461
Reliure
Broché
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780875843728: Mass Customization: The New Frontier in Business Competition

Edition présentée

ISBN 10 :  0875843727 ISBN 13 :  9780875843728
Editeur : Harvard Business Review Press, 1992
Couverture rigide