Music Marketing: Press, Promotion, Distribution, and Retail - Couverture souple

King, Mike

 
9780876390986: Music Marketing: Press, Promotion, Distribution, and Retail
Couverture souple
ISBN 10 : 087639098X ISBN 13 : 9780876390986
Editeur : Berklee Press Publications, 2009

Synopsis

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

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Éditeur
Berklee Press Publications
Date d'édition
2009
Langue
anglais
ISBN 10 
087639098X
ISBN 13 
9780876390986
Reliure
Broché
Nombre de pages
211
Éditeur
Feist Jonathan
Coordonnées du fabricant
non disponible
Personne responsable
non disponible