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Synopsis
When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.
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Marketing Scales Handbook: A Compilation of Multi-Item Measures
Edité par
American Marketing Association, 1992
ISBN 10 : 0877572267
ISBN 13 : 9780877572268
Ancien ou d'occasion
Couverture rigide
Vendeur : Ammareal, Morangis, France
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No jacket. Etat : Bon. Ancien livre de bibliothèque avec équipements. Sans jaquette. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. No dust jacket. Different cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur G-334-836
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Marketing Scales Handbook: A Compilation of Multi-Item Measures (v. 1).
Edité par
South-western Educational Pub, 1992
ISBN 10 : 0877572267
ISBN 13 : 9780877572268
Ancien ou d'occasion
Couverture rigide
Vendeur : Brentwood Books, Kinnelon, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Very Good plus. Large fat hardcover in dust jacket; published in 1992 by American Marketing Association, 1315pp. Book as new except upper page edges a bit soiled due to standing dust, pages have a very slight waver. Dust jacket nice and glossy like new but has a few surface scratches. Very nice condition. HEAVY/OVERSIZE. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA. N° de réf. du vendeur 49835
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Marketing Scales Handbook: A Compilation of Multi-Item Measures
Edité par
South-Western Educational Pub, 1992
ISBN 10 : 0877572267
ISBN 13 : 9780877572268
Ancien ou d'occasion
Couverture rigide
Vendeur : Solr Books, Lincolnwood, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear. N° de réf. du vendeur BCV.0877572267.VG
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Scales Handbook: A Compilation of Multi-Item Measures
Edité par
South-Western Educational Pub, 1992
ISBN 10 : 0877572267
ISBN 13 : 9780877572268
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_425880264
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