Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues - Couverture rigide

Myers, James

 
9780877572763: Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Couverture rigide
ISBN 10 : 0877572763 ISBN 13 : 9780877572763
Editeur : Butterworth-Heinemann Ltd, 2000

Synopsis

To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you'll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. He begins with a review of the origins of the customer satisfaction movement and concludes with recommendations for specific improvements in today's customer satisfaction measurement programs. This book is both detailed and expansive, providing information that can help any type of organization, from smaller business firms and not-for-profit organizations to huge multinational corporations and government bureaus.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
2000
Langue
anglais
ISBN 10 
0877572763
ISBN 13 
9780877572763
Reliure
Relié
Nombre de pages
219
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780324226577: Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues

Edition présentée

ISBN 10 :  0324226578 ISBN 13 :  9780324226577
Editeur : South-Western Pub, 2000
Couverture rigide