Millenium Membership: 6 Things You Must Do to Attract and Keep Members in the 21st Century - Couverture souple

Levin, Mark

 
9780880341639: Millenium Membership: 6 Things You Must Do to Attract and Keep Members in the 21st Century

Synopsis

This ASAE bestseller is essential reading for associations struggling to recruit and retain members. In this insightful book the author, Mark Levin, provides a step-by-step guide on how to adapt to the ever-changing marketplace, and how to make change work for you. Topics include moving from mass marketing to mass customization, branding, and investing in technology to attract and keep members. The final chapter contains fifty ideas and activities to retain members in the millennium marketplace.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.