This ASAE bestseller is essential reading for associations struggling to recruit and retain members. In this insightful book the author, Mark Levin, provides a step-by-step guide on how to adapt to the ever-changing marketplace, and how to make change work for you. Topics include moving from mass marketing to mass customization, branding, and investing in technology to attract and keep members. The final chapter contains fifty ideas and activities to retain members in the millennium marketplace.
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Soft cover. Etat : Good. 151 numbered pages; a couple specks to edges of closed pages; light wear to corners and edges of cover; minor curl to cover; a couple minor creases to cover; minor rub to cover; a few minor dings to cover; weighs 10 ounces; measures 9 by 5.9 by .5 inches; 021825; Explains six steps in understanding and meeting members' needs in associations and other organizations. The six steps, covered in separate chapters are identify the new marketplace, invest in technology, move from mass marketing to mass customization, maintain the human touch, brand the organization, and create a membership experience. N° de réf. du vendeur 22369
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