This easy-to-read and understand presentation of the art and science of managing an association has been updated throughout and includes a new chapter on ""Trends Forecasting."" The author shares his 25+ years as an association executive, giving you a comprehensive insider's look at virtually every aspect of association management, including: the unique nature of associations; governance structures; volunteer management; finance; marketing; membership; publishing; education and meetings; standards; research; government relations; foundations; strategic planning; and the association of the future.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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