The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century - Couverture rigide

Sladek, Sarah

Couverture rigide

ISBN 10 : 0880343435 ISBN 13 : 9780880343435

Editeur : Association Management Press,U.S., 2013

Synopsis

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead as author Sarah Sladek so eloquently argues in The End of Membership As We Know It. But you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community.

A propos du livre

À propos de l'auteur

Sarah Sladek is an experienced marketing and media professional who started researching demographic shifts in 2002.

Concerned about declining engagement in our nation's membership associations, nonprofits, and workplaces, she founded XYZ University to help organizations identify their competitive advantage, embrace change, bridge gaps, increase ROI, and remain relevant to future generations.

Sarah has authored two books on the generational topic. The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007) was the first book to address the generation gap in membership associations. Shortly thereafter, she authored Rock Stars Incorporated: Hiring the High-Performance, High-Maintenance Hotshots Half Your Age (2008) and also launched the RockStars@Work Conference, both geared towards bridging the talent gap in the workplace. As a sought-after speaker and consultant, Sarah works with organizations nationwide, providing Next-Generation Intelligence through a variety of mediums: strategic planning, keynotes and workshops, web-based training, marketing campaigns, and special events.

Her expertise has been featured in local and national media, including the Star Tribune, Minneapolis-St. Paul Business Journal, National Public Radio, and Fast Company. She has keynoted events for the American Bar Association, Associated General Contractors, Community Bankers Association, and National Fraternal Congress of America.

Détails de l'édition

• Éditeur: Association Management Press,U.S.
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0880343435
• ISBN 13: 9780880343435
• Reliure: Relié
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible