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The Magazine: Everything You Need to Know to Make It in the Magazine Business - Couverture souple

Mogel, Leonard

 
9780883622230: The Magazine: Everything You Need to Know to Make It in the Magazine Business
Couverture souple
ISBN 10 : 0883622238 ISBN 13 : 9780883622230
Editeur : Printing Industries Press, 1998

Synopsis

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.

Features include:
*fundamentals of how to prepare a dummy issue and write a business plan;
*descriptions of job opportunities in the various phases of magazine publication; and
*candid interviews with industry leaders, as well as case histories of failures and successes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.

Features include:
*fundamentals of how to prepare a dummy issue and write a business plan;
*descriptions of job opportunities in the various phases of magazine publication; and
*candid interviews with industry leaders, as well as case histories of failures and successes.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Printing Industries Press
Date d'édition
1998
Langue
anglais
ISBN 10 
0883622238
ISBN 13 
9780883622230
Reliure
Broché
Numéro d'édition
4
Nombre de pages
212
Coordonnées du fabricant
non disponible
Personne responsable
non disponible