International Business Case Studies For the Multicultural Marketplace - Couverture souple

Couverture souple

ISBN 10 : 088415193X ISBN 13 : 9780884151937

Editeur : Routledge, 1994

Synopsis

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

A propos du livre

À propos de l'auteur

Robert T. Moran, David O. Braaten, John E. Walsh

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 088415193X
• ISBN 13: 9780884151937
• Reliure: Broché
• Nombre de pages: 434
• Éditeur: Moran Robert T., Braaten David O., Walsh Jr. John E.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible