Innovation: Breakthrough Ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid - Couverture rigide

Livre 1 sur 2: Businessmasters

Kao, John

 
9780887307713: Innovation: Breakthrough Ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid
Couverture rigide
ISBN 10 : 088730771X ISBN 13 : 9780887307713
Editeur : Harper Business, 1997

Synopsis

Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1.

Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation.

In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont's creation of the covered golf ball (the biggest innovation in the game in 35 years), GE's introduction of the screw-in fluorescent lamp and 3M's invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, Innovation brands the BusinessMasters series for immediate recognition.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

John Kao is academic director of the Managing Innovation program at Stanford University. A former Harvard Business School professor, he is founder of several companies in the fields of biotechnology, film, and multimedia. A lecturer and adviser to numerous companies, Kao is also a member of the Global Business Network. He lives in San Francisco, CA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harper Business
Date d'édition
1997
Langue
anglais
ISBN 10 
088730771X
ISBN 13 
9780887307713
Reliure
Relié
Numéro d'édition
1
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
GS1 Slovakia
https://www.gs1sk.org

Nantersk� 23
Žilina
010 08
Slovaquie