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Synopsis
Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
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Présentation de l'éditeur
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Biographie de l'auteur
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Edité par
Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.76. N° de réf. du vendeur G0887309372I3N00
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Edité par
Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.76. N° de réf. du vendeur G0887309372I3N00
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Edité par
Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.76. N° de réf. du vendeur G0887309372I4N00
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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ISBN 10 : 0887309372
ISBN 13 : 9780887309373
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780887309373
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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ISBN 10 : 0887309372
ISBN 13 : 9780887309373
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Hardcover. Etat : Very Good. The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780887309373
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
Edité par
Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Edité par
Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G0887309372I5N01
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Edité par
Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G0887309372I3N01
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Image d'archives
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Edité par
Harperbusiness, 1998
ISBN 10 : 0887309372
ISBN 13 : 9780887309373
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G0887309372I5N01
Quantité disponible : 1 disponible(s)