How Hits Happen: Forecasting Predictability in a Chaotic Marketplace - Couverture souple

Farrell, Winslow

Couverture souple

ISBN 10 : 088730978X ISBN 13 : 9780887309786

Editeur : Harper Paperbacks, 2000

Synopsis

How does a movie like titanic captivate the public eye and break box office  records everywhere? Why is Tickle Me Elmo on every kid's Christmas list one year- and replaced by Ferbies the following year? Managers and marketing gurus have long struggled to predict why some new products are instant hits, and why others fail miserably.  Now, in this groundbreaking study, Winslow Farrell applies the science of complexity theory to modern business problems.  He reveals how actions of computer-generated "customers" that shop, go to movies, listen to music, and form cliques shed light on consumer behavoir in the natural world.  Motivated by the same factors as humans-product placement, popularity, advertising, or simple preferneces-their purchases are a powerful indicator of what's a hit..or a flop.  As he reveals the findings of this incredible technology, Farell offers valuable lessons to managers in any real-life industry, and revolutionary, near perfect business model for predicting the next big thing.

A propos du livre

À propos de l'auteur

Winslow Farrell is a partner with Coopers & Lybrand consulting L.L.P., where he leads the Emergent Solutions Group. His team utilizes the sciences of complexity and adaptive agent technology to create virtual worlds where clients in various industries can test strategic plans. Farrell's work has been featured in a variety of publications, including the Wall Street Journal, Forbes, and Business Week. He lives in Westport, Connecticut, with his wife and two daughters.

Détails de l'édition

• Éditeur: Harper Paperbacks
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 088730978X
• ISBN 13: 9780887309786
• Reliure: Broché
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: Sony Europe B.V.; 030 41955 1000; https://services.sony.de/supportmvc/de/contact/; ; Sony Europe B.V., Zweigniederlassung Deutschland, Kemperplatz 1; Berlin; 10785; Allemagne