The Female Brand: Using the Female Mindset to Succeed in Business - Couverture rigide

Kaputa, Catherine

3,75

24 �valuations de Goodreads

Couverture rigide

ISBN 10 : 089106284X ISBN 13 : 9780891062844

Editeur : Davies-Black, 2009

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Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.

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Revue de presse :

Catherine Kaputa turns conventional wisdom inside out. Instead of trying to emulate the masculine males that dominate the boardroom, women should take advantage of the unique characteristics of the female mind. A brilliant read and a brilliant strategy. --Laura Ries, author, The Origin of Brands

In the marketplace, powerful brands win. In the workplace, a powerful personal brand gets results. Now Catherine Kaputa nails how women can truly brand themselves in The Female Brand, a terrific tool to help bring your authentic self to work and leave the mini-man image and behavior behind. --Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman

Biographie de l'auteur :

CATHERINE KAPUTA is founder and president of SelfBrand, a personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New York campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding at New York University, Stern School of Business. Visit her website at www.selfbrand.com

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