The Female Brand: Using the Female Mindset to Succeed in Business - Couverture rigide

Kaputa, Catherine

Couverture rigide

ISBN 10 : 089106284X ISBN 13 : 9780891062844

Editeur : Davies-Black, 2009

Synopsis

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? In "The Female Brand", Kaputa says that to succeed beyond the mid-level in American corporations women must build a successful career identity - a brand - that's authentic, focused, and relevant, built around their aptitudes as women and their personal strengths. Drawing on some of the latest findings of experts in the science of the female brain and in gender research, Kaputa shows women how to use these aptitudes and perceptions to brand themselves more effectively. Inspirational yet practical, any woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence and career success.

A propos du livre

À propos de l?auteur

Catherine Kaputa is founder and president of SelfBrand, her New York based personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New York campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding and advertising at New York University, Stern School of Business.

Détails de l'édition

• Éditeur: Davies-Black
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 089106284X
• ISBN 13: 9780891062844
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 182
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne